The 360° Customer Intelligence Engine provides a unified view of each customer by automatically merging data across platforms, channels, and touchpoints using AI-powered identity resolution. 

It intelligently identifies key touchpoints, builds rich, real-time profiles that include behavior patterns, preferences, and predicted traits, enabling a complete understanding of the customer journey from first contact to lifetime value. Smart segmentation dynamically groups customers by behavioural, demographic, and psychological factors, while journey mapping uncovers hidden patterns and key moments.

Predictive analytics anticipates future actions like purchases or churn and offers personalized recommendations to improve engagement. Designed with built-in privacy compliance (GDPR, CCPA), anonymization, and full audit trails, the platform ensures transparency and trust in all customer interactions.